Fashion brands and companies do not become popular and well-known on their own. Fashion marketers are there in the background, promoting brands and making sure that they are displaying the right image to the world. If you want to work in the exciting field of fashion marketing, the first step is attending a fashion marketing school. The Indiana Institute of Technology, is one of two schools, and offers a Bachelor’s degree in fashion marketing and management. With an acceptance rate of 63%, you have a strong chance of getting into your selected program. The cost of tuition here is about $20,993. However, the average financial aid award is an impressive $7,200.
The curriculum for the fashion marketing degree is designed to give you a strong knowledge of the fashion industry and how to market within the industry. Some of the courses you may have to take include Profitable Merchandising, Trend Forecasting, and Apparel Evaluation. Another part of the program is completing a Chicago study tour, which helps you learn about profitable fashion marketing companies and what it is like to work in the industry. One of the benefits of studying in Indiana is that Midwest Fashion Week is held in Indianapolis. This event may be able to help you network with future employers and see what the fashion industry is like where you live.